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Appen Media
appenmedia.com > opinion > aikenomics-realtors-are-you-targeting-the-wrong-buyer > article_c85a19c4-1c72-4646-9637-d62cb8419894.html

Aikenomics: Realtors, are you targeting the wrong buyer?

3+ week, 12+ hour ago   (416+ words) For decades, real estate agents have marketed heavily to first-time homebuyers — and for good reason. They had no home to sell and no sale contingency, and they could often make a cleaner offer than someone who needed to sell before…...